Born from a passion for quality food and a desire to celebrate local businesses, WeFarmShop is an app-based digital marketplace that simplifies the process of buying and selling local, artisan produce. Our mission is to be the ‘go-to place’ for artisan shopping – championing the best of the best across Britain.
People Want to Shop Local
The trend of shopping for high-quality, locally-sourced products was significantly influenced by the pandemic, and continues to gain momentum as consumers increasingly value the quality, provenance, and unique offerings of local produce. This focus on provenance is linked to a broader interest in sustainability and ethical sourcing. Local produce is perceived as fresher and of higher quality, appealing to consumers looking for healthier and more sustainable food choices.
Many consumers support local businesses to contribute to their local economy and reduce their carbon footprint. This is coupled with a growing distrust of major supermarkets.
However, there are disconnects. Most producers now have an online shop to cater to the demand for home delivery and click-and-collect services. But they lack the marketing resources to sustain a meaningful presence online. Consumers demand an easy shopping experience, and the requirement to research quality producers and then to maintain multiple online accounts will be a step too far for most.
Many producers charge for postage and packing on smaller orders as costs are significant, but rates of basket abandonment by shoppers are as high as 80% - the most common reason given being high or unexpected delivery charges.
Why Join WeFarmShop?
WeFarmShop addresses these issues with a go-to app that makes it easy to buy direct from farmers and artisan food and drink producers. Here’s why you should join:
Streamlined Onboarding Process
As a producer, your time is precious. We understand this, which is why we’ve made our onboarding process as quick and easy as possible. With just a review and signature of our T&Cs and setting up your Stripe account, you're all set. Our dedicated team will then build your shop front for you and send it over for your review and approval. Spend just 10-15 minutes to start showcasing your exceptional products.
Low, Performance-Based Costs
There are no upfront fees or monthly subscriptions. We operate on a commission basis, taking a modest 12% (+VAT) of your sales – significantly lower than the 30-40% charged by resellers. For a limited time*, enjoy our exclusive launch offer with a reduced commission rate of just 7% for at least one year. Join us risk-free and start benefiting from our platform immediately.
Group Buying Made Simple
Our unique Group Buying feature allows consumers to team up with friends and family to place larger orders together. This means you benefit from bigger sales with fewer deliveries, saving you time and increasing your efficiency. Plus, delivery charges are shared between customers, making it less of a barrier to purchasing and encouraging more frequent orders.
Increase Your Reach
Enhance your visibility on our nationwide platform by getting discovered by product type or proximity. WeFarmShop actively promotes the app online to encourage downloads and purchases, meaning more exposure and customers for your products.
Price & Deliver Your Way
You have complete control over your product pricing and delivery methods. We support your business model and help you reach customers without imposing rigid structures.
A Focus on Provenance
The app promotes the producer first, and then their products. The About section provides plenty of space for producers to sell their story, their provenance, and their ethical standards supported by narrative, video, and images. Search results list producers according to how local they are to the consumer and are available:
Without filter (across all departments)
Within a department (e.g Meat and Game)
By product
Consumers can search on any postcode, therefore supporting producers close to a friend or family member’s home (for gifting) or a favoured holiday or weekend destination.
Pioneering Innovation
Producer success is our top priority. We aim to provide not just a platform to help maximise sales, but also to be your trusted partner for ongoing business support. We will innovate, listen to consumers and producers, and work tirelessly to enhance the WeFarmShop experience for both. For example, we plan to work with producers to develop a “hybrid” price category (sitting between their wholesale and retail prices), where both producer and groups of consumers win.
Community Centric
We involve independent pubs, shops, and sports clubs as delivery hubs, creating a community-centric approach that supports local economies.
Great Progress & Perfect Timing
We are working hard at the moment and making great progress to onboard as many producers as we can ahead of our plans to launch to consumers in October. We're really enjoying conversations with producers and learning more about the challenges they face as small artisan businesses and how WeFarmShop can assist with these.
Now is an ideal time to join WeFarmShop. By getting on the app early, you can establish a presence from the get-go and grow with us. Early adopters will benefit from our initial marketing push, gaining customer loyalty over time as our platform becomes the go-to destination for quality local produce.
How to Get Started
Interested in joining WeFarmShop? It’s simple:
Get in touch with us via WhatsApp or email; fill out our simple registration form or drop us a DM on social media @wefarmshop.
We will follow up and share a link to set up your Stripe account and sign our T&Cs.
Sit back and wait for your shopfront preview – we aim to complete this within 5 working days.
WeFarmShop is here to make your life easier and help your business thrive. With our quick onboarding, low costs, innovative features, and nationwide reach, there’s never been a better time to join our community. Get in touch today and start showcasing your artisan produce to a broader audience!
*The reduced commission rate of 7% is guaranteed for at least one year. Please note that this promotional discount may end at any time after the first year, with no fixed end date.
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