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Fresh vs Frozen Meat: A Chilled Perspective

When it comes to meat, the great debate between fresh and frozen has raged on for years. Many consumers believe that fresh is always better, associating it with higher quality and superior taste. However, the reality is that frozen meat can be just as good, if not better, in some situations. We're here to debunk the myths and show you why you should embrace frozen meat.

Frozen raw fish sat on a bed of crushed ice

The Fresh Dilemma

Fresh meat, no doubt, has its merits. When you buy fresh, you can inspect the product for its colour, texture, and marbling, giving you an immediate sense of its quality. Plus, the idea of cooking with meat that has never been frozen feels like a culinary adventure.

However, freshness comes at a price. You need to consume or cook fresh meat relatively quickly, or you risk spoilage. That can be a challenge if your plans change, and you're left with a fridge full of meat that's fast approaching its use-by date. Fresh meat also tends to be pricier as it has a shorter shelf life.

The Frozen Advantage

This is where frozen meat enters the picture and shines. When done right, freezing locks in the meat's quality, flavour, and nutrients. Producers have come a long way in perfecting the art of freezing meat, ensuring that it retains its integrity until you're ready to cook it.

Here are some reasons why frozen meat is a smart choice:

1. Prolonged Shelf Life: Frozen meat can last for extended periods, allowing you to buy in bulk without worrying about spoilage. You won't have to rush to consume it, and you can plan your meals more efficiently.

2. Reduced Food Waste: With frozen meat, you can significantly reduce food waste. It's all too common for fresh meat to go to waste when not consumed promptly. Frozen meat allows you to be more sustainable in your food choices.

3. Uncompromised Quality: Thanks to advanced freezing techniques, the quality and flavour of frozen meat are well-preserved. When you thaw and cook it properly, you'll be hard-pressed to taste any difference compared to fresh meat.

4. Convenience: Having a stash of frozen meat in your freezer means you're always prepared. It's a lifeline for busy days when you don't have time to go to the store. Just defrost, cook, and enjoy.

5. Bulk Discounts: Maximise your savings by purchasing meat both for immediate use and to freeze, enabling you to take advantage of volume discounts that you might not otherwise be eligible for. This cost-effective approach ensures you can benefit from reduced prices without the pressure to consume everything right away. It's a smart way to manage your food budget while enjoying quality meat without breaking the bank.

WeFarmShop and the Frozen Meat Revolution:

At WeFarmShop, we believe that when properly packaged, frozen meat is as good as fresh meat. We work with local producers who take great care to ensure that their high-quality meat is frozen at its prime, preserving all the deliciousness. Our platform makes it easy for you to access a wide variety of fresh and frozen meats, and indeed freezer-ready meats (giving you the choice of eating right away or bunging in the freezer) - from succulent steaks to juicy sausages. By choosing frozen meat, you not only enjoy excellent taste and quality but also support those local farmers who need a bit more time to sell their produce. WeFarmShop connects you with these producers, enabling you to enjoy frozen meat while supporting local agriculture.

In conclusion, the fresh vs. frozen meat debate shouldn't be a battle; it should be a choice. Fresh meat is excellent when you can consume it right away, but when you need flexibility, longevity, and cost-effectiveness, frozen meat is a formidable contender. It's time to embrace the frozen meat revolution and make it a staple in your kitchen.

So, the next time you're thinking about meat for dinner, consider shopping frozen. With the right freezing methods, your culinary adventures will know no bounds. Happy cooking!


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