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Seasonal Eating: Exploring the Benefits and Best of Seasonal Eating

As the seasons shift, so does the beautiful tapestry of fresh produce available to us. At WeFarmShop, our commitment to connecting consumers with local small-batch producers and farmers goes hand in hand with the abundant benefits of eating what's in season. From supporting local economies to enhancing nutrition and flavour, here's why embracing seasonal foods is a choice that benefits both you and the environment.


Bowl of orange coloured soup surrounded by pumpkins and Autumnal produce, leaves and candles

What are the Benefits of Seasonal Eating?

Enhanced Taste and Freshness: In-season produce is fresher, tastier, and perfectly ripe. Foods naturally ripened on the vine or reared in their season boast enhanced flavour and superior nutrition compared to those prematurely harvested or artificially ripened after early harvesting and refrigeration. Seasonal produce like juicy winter apples or succulent seasonal meats exemplify the superior taste of in-season fruits.

Cost-Effectiveness: Enjoying in-season produce often translates to reduced costs. Local sourcing and decreased transportation expenses mean lower production costs passed on to consumers. Out-of-season produce, usually imported, tends to be pricier due to storage and transportation overheads.

Nutritional Superiority: Seasonal foods consumed closer to harvesting offer higher nutritional value. Antioxidants like Vitamin C, folate, and carotenes decline when stored for long periods, affecting the nutritional content. Locally sourced in-season fruits and vegetables appear brighter and fresher and offer superior nutrition compared to their wilted, out-of-season counterparts.

Avoidance of Contaminants: Sourcing out-of-season produce from overseas raises concerns about varying regulations on pesticides, herbicides, and fungicides. Relaxed agricultural laws in some countries may lead to contaminant issues like heavy metals. Additionally, poor hygiene practices can cause health hazards, exemplified by cases of contamination like Hepatitis A in frozen berries. Choosing in-season and locally sourced produce ensures a higher level of trust and safety by avoiding potential contaminants often associated with imported produce. 

Environmentally Friendly: Opting for seasonal foods reduces the demand for out-of-season produce, thereby supporting local farming practices and minimising transportation, refrigeration, and irradiation. It's an eco-friendly choice that aligns with sustainability.

Support for Local Producers: Last but certainly not least, eating seasonally means supporting local producers and farmers. When we choose seasonal produce and meats, we actively contribute to the sustainability of local economies. By purchasing from nearby farms and small-scale producers, we strengthen the foundation of our communities. Local producers invest time and effort in cultivating seasonal offerings, ensuring that each harvest reflects the region's unique agricultural diversity. This support nurtures their livelihoods and sustains the rich tapestry of local food traditions. The WeFarmShop app makes it easier than ever to access seasonal produce from local sources, strengthening the bond between consumers and local suppliers. This connection instils a sense of trust and appreciation for the quality and authenticity of locally sourced seasonal foods.


The words "Winter is coming here" with the word 'coming' crossed out

In the winter months, seasonal eating in the UK offers an array of comforting and nutritious options. Embracing winter's bounty means indulging in hearty vegetables like Brussels sprouts, parsnips, and red cabbage, bringing warmth and rich flavours to our plates. This season also boasts a variety of meats, including succulent turkey, gamey venison, and flavourful goose—ideal choices for festive feasts. Fruits like apples and pears offer a fibre-rich, antioxidant-packed nutritional profile, supporting gut health, immunity, and overall well-being- perfect for boosting immunity during the colder months. Additionally, winter brings forth a range of seafood, including mussels and oysters, offering delectable choices for seafood enthusiasts seeking seasonal freshness. 

Choosing these in-season delights not only tantalises the taste buds but also ensures optimal nutrition and supports local farmers and producers.

What’s in Season and When?

Blessed with four distinct seasons, our country offers an exquisite variety of meats, fruits and vegetables year-round, paving the path to a rich, flavourful, and healthy diet… we just need to make a conscious effort to discover it.


We have compiled a comprehensive guide which highlights what’s in season and when in the UK. You can access and download this guide here.


Eating seasonally presents an opportunity to explore new flavours, diversify your diet, and save money. It offers fresher, tastier, and often more nutritious options while contributing positively to the environment. Embracing seasonal eating not only supports local producers but also enriches our culinary experiences, making it a win-win for individuals and the planet alike.

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