Celebrating Pasture for Life: a commitment to regenerative, transparent, and ethical food production

In a world where consumers are increasingly discerning about the origins of their food, the Pasture for Life certification stands as a beacon of trust and integrity. This UK-based initiative guarantees that meat, milk, and dairy products are sourced exclusively from animals that have grazed on pasture throughout their lives, without any grain or manufactured feeds.   We are delighted to have recently become a member of Pasture for Life and through WeFarmShop we are looking forward to engaging with its members and hopefully supporting many of its producers through our app. Here we look at what Pasture for Life is, and why WeFarmShop has signed up to support it.  

The importance of Pasture for Life 

1. Environmental stewardship: pasture-fed systems play a crucial role in carbon sequestration and soil health. By grazing animals on natural grasslands, these systems help maintain biodiversity, reduce soil erosion, and mitigate climate change impacts  

2. Animal welfare: animals raised under the Pasture for Life standard experience a more natural and humane lifestyle. They are not confined to feedlots and are free to graze, promoting better health and well-being   

3. Human health benefits: meat from pasture-fed animals is richer in essential nutrients like omega-3 fatty acids, antioxidants, and vitamins, while being lower in saturated fats compared to meat raised using more large-scale and commercial processes 

4. Transparency and traceability: the certification includes a traceability system, allowing consumers to track their meat back to its source farm, ensuring transparency and building trust   

   
   

WeFarmShop's commitment 

At WeFarmShop we absolutely recognise the significance of the Pasture for Life certification and by becoming a member of the organisation and supporting this initiative, WeFarmShop aims to:​ 

• Support ethical farming practices: aligning with Pasture for Life reinforces WeFarmShop's commitment to promoting farming methods that are environmentally sustainable and ethically sound 

• Enhance consumer confidence: offering certified products ensures that customers can make informed choices, knowing that the meat they purchase meets high standards of quality and integrity 

• Promote local economies: by facilitating access to locally sourced, pasture-fed products, WeFarmShop supports small-scale farmers and contributes to the resilience of local food systems and the rural economy 

Moving forwards 

The Pasture for Life certification is more than just a label; it's a commitment to sustainable, ethical, and transparent food production. As we develop and build the WeFarmShop community, our support for this initiative aligns with our mission to provide consumers with high-quality, responsibly sourced products. Together, we can foster a food system that values the health of the planet, animals, and people alike.  WeFarmShop is dedicated to working with a range of producers who prioritise the welfare of their animals, who strive to rear outdoors as much as possible and whose dedication to supporting the environment whilst providing the highest-quality produce we can celebrate and support.  

For more information on the Pasture for Life certification and to explore certified products, visit pastureforlife.org.