Produce focus: a partnership between The Farm at Avebury and WeFarmShop

Nestled within the UNESCO-protected Avebury World Heritage Site in Wiltshire, The Farm at Avebury - formerly known as Galteemore Farm - has been a cornerstone of British agriculture since 1922. Now in its fourth generation under the stewardship of Alice and Rob Hues, the farm continues to thrive, blending tradition with innovation to produce high-quality, sustainable food.  

A rich farming legacy 

Bought by the Hues family more than a century ago, over the years the farm has evolved, embraced both arable and livestock farming. Today, it is home to Hereford and Angus cattle, Oxford Sandy Black pigs, and a variety of sheep breeds. These animals play a vital role in maintaining soil fertility and promoting biodiversity through rotational grazing and natural woodland foraging.  

The farm's location amidst ancient monuments like Silbury Hill and West Kennet Long Barrow underscores its deep connection to the land and its history. Alice and Rob view themselves not as owners but as custodians, dedicated to preserving the farm's heritage and ensuring its sustainability for future generations.  

Quality produce with integrity 

The Farm at Avebury's commitment to quality is evident in its diverse range of products. Their beef, derived from slow-maturing Hereford and Angus cattle, is matured for at least 30 days, resulting in tender, flavoursome cuts. The pigs, including Oxford Sandy Black breeds, are raised in natural woodland environments, producing high-quality pork products. Additionally, the farm produces its own rapeseed oil, gently pressed and triple-filtered to maintain purity and flavour.  

The importance of provenance and traceability 

In an era where consumers are increasingly concerned about the origins of their food, The Farm at Avebury offers complete transparency. Customers can trace their food back to the very fields where it was grown and the animals that were raised there. This level of traceability not only ensures quality but also fosters trust between the farm and its customers. 

A shared vision with WeFarmShop 

WeFarmShop, an online platform dedicated to connecting consumers with local farmers and artisan producers, shares The Farm at Avebury's commitment to quality, sustainability, and supporting the rural economy. Founded by Tim Haggard, WeFarmShop aims to make it easier for consumers to access fresh, locally produced food while supporting small-scale farmers.  

By partnering with WeFarmShop, The Farm at Avebury can extend its reach, bringing its exceptional produce to a broader audience. This collaboration not only benefits the farm but also strengthens the local food network, ensuring that more consumers have access to high-quality, sustainably produced food. 

Supporting British farming and the rural economy 

The partnership between The Farm at Avebury and WeFarmShop is a testament to the importance of supporting British farming and the rural economy. By choosing to purchase from local farms, consumers contribute to the preservation of rural landscapes, the maintenance of traditional farming practices, and the vitality of local communities. 

In a time when large-scale industrial farming often dominates the food landscape, supporting family farms like The Farm at Avebury ensures that diverse, high-quality, and sustainable food options remain available. It also helps to maintain the cultural and ecological heritage of rural Britain. 

Daring to diversify 

The Farm at Avebury write a brilliant blog that keeps you up to date with news from the farm and issues in the industry, and Rob and Alice have been very open about how challenging the current environment is. Diversification is now vital for farms to survive and succeed, and I hope that the collaboration between The Farm at Avebury and WeFarmShop will be successful for the farm – and it also exemplifies a shared commitment to quality, sustainability, and community. By supporting this partnership, consumers not only enjoy exceptional produce but also play a role in preserving the rich farming heritage of the UK. In doing so, they contribute to a more sustainable and resilient food system for future generations. 

All of the Farm at Avebury’s produce is available for collection from the farm each Friday, and comes frozen to make transport and storage as easy and convenient as possible for their customers. Have a read of their blog here, maybe visit for an overnight stay, and certainly check out their wonderful produce which is available from WeFarmShop.